It is weird, being here in the year 2013, and seeing what’s happened to Joss Whedon — see a man whose name was synonymous with “cult not-really-a-hit” no less than three years ago play puppet master with one of Hollywood’s biggest, most profitable franchises.
The Whedon-directed Avengers grossed all those billions! ABC picked up the Agents of S.H.I.E.L.D TV show he’s executive producing! He signed up for Twitter and got over 100,000 followers in like no time! Frank, Joss Whedon is en fuego!
Which is why it’s fun to look back at Whedon during his slightly more humble days — you know, when he had only three shows on television at one time–
Hmmm. It’s fascinating, isn’t it Frank, how Joss Whedon always seems like an underdog? Even when he’s doing insane things like making millions of dollars off a web series?
The idea/term/concept “transmedia” is meant to represent the concept of a story told across across multiple platforms — see, as one early example, the sequels to The Matrix, which were accompanied by a video game, comics and other ancillary content. The Matrix sequels suffered from a combination of being ahead of their time and also some supreme dumbness. Today, though, the concept of using multiple platforms to tell a story has become increasingly mainstream. Case in point: A little ol’ TV show called Castle.
As you know, Frank, Castle is an easygoing ABC procedural about a sexy mystery writer named Castle, who rides along with a sexy lady detective named Beckett while she and her detecting team solve crimes. It is the sort of nice little show that my grandmother would have really liked — every week, mysteries get solved, the main characters flirt, Nathan Fillion makes the occasional reference to Firefly and a good time is had by all.
In the context of the show, there are two reasons Castle hangs out with Beckett — one, because of the aforementioned flirting, and two (the “official” reason), his current series of “Nikki Heat” novels is based on her. What is amazing is that those novels? THEY EXIST. They have been written. They are New York Times bestsellers. And they are AWESOME. Read the rest of this entry